Care for Kids
Built the Growth Engine and Product Operating System
Improving the core marketplace funnel while building the product, design and engineering operating model behind it.
View case studyProduct & Growth Leader.
B2B SaaS Founder.
Marketplace experimentation, construction technology and commercial product ownership. From improving a funnel to building a company.
+26%
Higher paid-provider enquiry events per exposed visitor versus concurrent control.
Care for Kids36%
Average monthly SiteSmart user growth, Aug 2021–Feb 2022.
$80m
Australia Post Moving Services portfolio serving 1m+ customers annually.
AI-assisted product intelligence, built & operated
Selected Work
SiteSmart Technology
Built and Exited a Construction SaaS Company
Connecting people, plant and compliance across projects through a recurring, shareable profile model.
View case studyAustralia Post
Grew Applications and Improved Verification at Enterprise Scale
Leading strategy and commercial performance across digital, retail and operational channels.